Curated Skincare Collection ✨

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The Founder’s Five Routine: Elevate Your Skincare in 5 Simple Steps

Achieve your best skin yet with The Founder’s Five Signature Kit, a luxurious yet simple 5-step skincare ritual designed for all skin types. Whether you have dry, oily, sensitive, or combination skin, this carefully curated routine nourishes, protects, and enhances your natural glow using potent, skin-loving ingredients.

Step 1 : (AM/PM)

SKIN RENEWAL EXFOLIATING CLEANSER

Effortlessly cleanse and refresh your skin with the Skin Renewal Exfoliating Cleanser. Designed to gently remove dirt, oil, and impurities, this revitalizing formula preps your skin for optimal product absorption, leaving it smooth, clean, and ready to glow.

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Step 2: (AM ONLY)

Vitamin C Serum

After cleansing with the Skin Renewal Exfoliating Cleanser, apply a thin layer of 4X Defense Vitamin C Serum. Make sure your face is completely dry from the previous step. This serum can be used on the face, neck, and décolleté. This powerful formula works to brighten, protect, and rejuvenate for a radiant, healthy-looking glow.

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Step 3: (AM ONLY)

RESTORATIVE SKIN COMPLEX DAY CREAM

Lock in moisture and nourish your skin with our Restorative Skin Complex Day Cream. This luxurious formula deeply hydrates, smooths, and revitalizes, leaving your skin soft, supple, and radiant all day long.

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Step 4: ( PM ONLY)

Definitive Retinol Night Crème

Designed with an advanced encapsulated delivery system, our Definitive Retinol Night Crème ensures controlled, time-released absorption, delivering retinol’s anti-aging benefits without the harsh effects. Experience overnight skin renewal, improved texture, and a more radiant complexion while you sleep.

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Step 5: (AM ONLY)

AGELESS SUN PROTECTOR

Complete your daytime routine with our Ageless Sun Protector, a zinc oxide-based physical sunscreen that provides broad-spectrum UVA/UVB protection. This lightweight formula shields your skin from harmful UV rays while keeping it hydrated, smooth, and radiant.

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A Message from Our Founder

"Skincare shouldn’t feel like a guessing game. I know how overwhelming it can be to try dozens of products, hoping to find the right ones for your skin. That’s why I created the Founder’s Five Kit—a simple, effective 5-step routine that takes the confusion out of skincare.

I spent years researching and working with top formulators to develop a routine that works for all skin types—no trial and error needed. Every product in this system is designed with clinically proven ingredients to hydrate, nourish, and protect your skin while delivering real, visible results. I carefully selected ingredients that work synergistically to give you healthier, glowing skin without irritation or unnecessary steps.

Skincare should be simple, stress-free, and effective—and that’s exactly what this routine delivers. No more figuring it out—I did that for you. "

— Dayna Di Salvatore, Founder of Dayna Lyn Skincare